Keep the globalisation going.

What factors and activities will make your work globalised, no matter where you live?

The constraints of more traditional technologies that bound knowledge workers to the confines of time and space, is why I definitely consider myself an advocate of globalisation. “Whether the digital era improves society is up to its users – that’s us“, is an article by danah boyd for The Guardian relayingthis message. It stresses that avoiding technological determinism is as simple as not allowing ourselves to become victims to technology. So with that, I will delve further into the globalisation effect and how the transformation of technology has shaped and improved the fitness industry.

As my lecturer Jeffrey Brand described this afternoon in our lecture, the purpose of community has effectively changed due to the nature of how we use technology. The shift from community existing to serve as safety or shelter has subsided, and the presence of communication has taken over. Now that communication plays a role in what represents the term ‘community’, it is safe to say that communication has not only globalised my work, but the communities I also engage in online and offline.

Communication has undeniably transformed, with technologies converging and communication capabilities within arm’s reach. This shift in the way we communicate is what allows my profession to be globalised regardless of where I am in the world. Now that technology allows us to reach individuals across continents, not only does it globalise my work field; it allows these individuals to effectively engage in an online community regardless of country or culture. Thus, the presence of community is almost inevitable without globalisation.

Of course, community is still created through the more traditional means (i.e. face-to-face), but in another attempt to showcase the inescapable grasp of globalisation, I will share an example of how offline and online communities can meet. The online fitness program we developed earlier this year that I mentioned in my last blog has amassed a significant online following. Each day, hundreds following this program will actively seek out those who are following the same program. To take it one step further, approximately 100 women following the program organise their own unofficial event and met up on the Gold Coast last month. With many flying interstate to meet their like-minded online friends, this example demonstrates the fluid relationship new and old technology holds.

Within my profession, the consistent use of technology and the platforms within them are powered by community and engagement. Community engagement; one of the main activities that globalises the fitness industry and in particular fitness personalities with presences on social media, is what separates companies from its competitors. Representing a personality and handling a multitude of activities online has opened my eyes to the creativity of the industry. There are hundreds, if not thousands of apps in a multitude of languages; reducing barriers of language conflicts and allowing as many people as possible to engage in a tight knit community. There are worldwide boot camps being held, journeys being shared across the globe and it wouldn’t be possible without globalisation.

Platforms such as Facebook, Instagram and LinkedIn replicate the membership, influence, integration and fulfilment of needs an offline community can create, but potentially on a much larger scale. These platforms that directly derive from a globalised workplace serve a huge purpose, and can be implemented and maintained regardless of where I live.


Further to the idea that globalisation unlocks access to nations and tools otherwise inaccessible face-to-face; our company often employs services of graphic designers overseas. On the other end of the spectrum, I connected my experience with liaising with external companies to this week’s featured video on the stuxnet phenomenon. I felt compelled to watch Zero Days, the documentary that instils the notion the cyber-attacks are a new type of ‘war’ emerging. I was unable to find a clip describing what struck me most, but 1 minutes and 4 seconds in, you hear an security expert employee of Syntec stressing his uncertainty about the stuxnet virus; ‘We didn’t know if it would start shutting things down, or blowing things up.’ At the time, these employees (presumably American citizens), were unaware that the very nation they were attempting to reveal was the one they were living in. This was a somewhat terrifying exposé of taking technology and creating a virus powerful enough to infiltrate control systems, but also turn around and infiltrate your own.






Bikini Body Guide 1.0. (2016). Kayla Itsines. Retrieved 21 November 2016, from

boyd, d. (2016). Whether the digital era improves society is up to its users – that’s us | Danah Boyd. the Guardian. Retrieved 20 November 2016, from

Spinks, D. (2016). The Psychology of Communities – 4 Factors that Create a “Sense of Community” « The Community Manager. Retrieved 21 November 2016, from


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